Aug 28, 2009
just a new day with new business
just a new day with new business concept,its not just business but marketing avenue, how ready are ? For we are ready to take you and your products far far beyound new world of life, so come up with your products to be place on our billboard today. you're welcome to ICE-MEDIA OUTDOOR.
Aug 27, 2009
TODAY POST
Guide to Advertising on Billboards
From neighborhoods to interstate highways, billboards have you covered
By Jenni Simcoe, Freelance writer/publicist
One of the most effective ways to strengthen your company's brand recognition is billboard advertising. It doesn't come cheap, so before you put your company name in lights above the interstate, make sure it's right for you. If placed in the right location, billboards can:
Increase traffic to your business.
Familiarize customers with your brand/product/service.
Attract new customers who make an impulse buying decision.
Create a buzz for a new product or service
Aug 11, 2009
TYPES OF BILL BOARD
QUESTIONS YOU SHOULD ASK BEFORE APPROVING A BILLBOARD LOCATION IN NIGERIA
- How is the traffic in the location? Do you have a lot of people seeing your billboard or just few? If your billboard is in a secluded area and there are very few people passing the location, then your billboard might attract less audience.
- Do you have the right set of people seeing your billboard? Surely you don’t want the wrong crowd seeing your billboard. For example; if your brand is a premium brand and your targeted audience are the rich and classy, positioning your billboard in the ghetto will be a folly.
- Is the location violating Government Policy? The location of your billboard should not be too close to the road. Although this depends so much on the type of billboard you are choosing. For example, the positioning of a 48sheet billboard and a unipole billboard will be different because of their size difference. Thus while a 48sheet billboard should not be too far from the road, it should not also be on a highway on which cars are running at a 120km per hour. So a unipole billboard will do fine there. On the other hand the unipole billboard should not be too close to the high way, because if it is too close to the road, your billboard might be violating a government policy and can therefore be demolished and this does not speak well of your brand.
(Size and distance are relative. All these principle differs depending on the size of billboard, you will need the service of an expert to help in selecting a good location and to do proper investigation to be sure your billboard is not violating government policy)
- How neat is the Billboard? As much as this might look like an insignificant question to ask, you should also know that, you are selling a brand, and everything on that billboard represent your brand. Most outdoor companies in Nigeria do not maintain their billboards. A good billboard should be neat, not twisted and well painted.
- How accessible is this billboard? Do cars and people see this billboard regularly is another question you should ask? Some outdoor companies are more interested in just displaying the billboard rather than considering how accessible the billboard site is.
- What am I advertising? The brand or the campaign you are trying to promote also matters a lot on the kind of billboard you are choosing. For example, if you are promoting a toilet soap that is meant for the middle class and lower class, you can afford to advertise on a 40sheet billboard or a 48sheet billboard; but if your brand has been positioned as a premium brand, the class with the kind of billboard you are advertising on has to reflect that class. Furthermore, if most of your targeted audience will be people that are in the car or in the office for most of the day. Then you might have to consider either a super structure 48sheet billboard or a unipole billboard to reflect the class of your brand.
- What is the Population of the place? The population of where the billboard is located determines how many billboards will be positioned in that location. A local government area that has a population of about 2million people can not share one billboard if you expect everybody to see it. You might consider more billboards in that local government, that will cover the main entrances into the local government and major areas of the local government like, the market area, community centers, central churches, mosques etc.
QUESTIONS YOU SHOULD ASK BEFORE APPROVING A BILLBOARD LOCATION IN NIGERIA
- How is the traffic in the location? Do you have a lot of people seeing your billboard or just few? If your billboard is in a secluded area and there are very few people passing the location, then your billboard might attract less audience.
- Do you have the right set of people seeing your billboard? Surely you don’t want the wrong crowd seeing your billboard. For example; if your brand is a premium brand and your targeted audience are the rich and classy, positioning your billboard in the ghetto will be a folly.
- Is the location violating Government Policy? The location of your billboard should not be too close to the road. Although this depends so much on the type of billboard you are choosing. For example, the positioning of a 48sheet billboard and a unipole billboard will be different because of their size difference. Thus while a 48sheet billboard should not be too far from the road, it should not also be on a highway on which cars are running at a 120km per hour. So a unipole billboard will do fine there. On the other hand the unipole billboard should not be too close to the high way, because if it is too close to the road, your billboard might be violating a government policy and can therefore be demolished and this does not speak well of your brand.
(Size and distance are relative. All these principle differs depending on the size of billboard, you will need the service of an expert to help in selecting a good location and to do proper investigation to be sure your billboard is not violating government policy)
- How neat is the Billboard? As much as this might look like an insignificant question to ask, you should also know that, you are selling a brand, and everything on that billboard represent your brand. Most outdoor companies in Nigeria do not maintain their billboards. A good billboard should be neat, not twisted and well painted.
- How accessible is this billboard? Do cars and people see this billboard regularly is another question you should ask? Some outdoor companies are more interested in just displaying the billboard rather than considering how accessible the billboard site is.
- What am I advertising? The brand or the campaign you are trying to promote also matters a lot on the kind of billboard you are choosing. For example, if you are promoting a toilet soap that is meant for the middle class and lower class, you can afford to advertise on a 40sheet billboard or a 48sheet billboard; but if your brand has been positioned as a premium brand, the class with the kind of billboard you are advertising on has to reflect that class. Furthermore, if most of your targeted audience will be people that are in the car or in the office for most of the day. Then you might have to consider either a super structure 48sheet billboard or a unipole billboard to reflect the class of your brand.
- What is the Population of the place? The population of where the billboard is located determines how many billboards will be positioned in that location. A local government area that has a population of about 2million people can not share one billboard if you expect everybody to see it. You might consider more billboards in that local government, that will cover the main entrances into the local government and major areas of the local government like, the market area, community centers, central churches, mosques etc.
WHY USE BILL-BOARDS
Billboard business is all about location, because a billboard with a good location (on an Interstate or major highway) can have more viewers than the super eagles.
Another great benefit of outdoor advertising is that it does not interrupt consumers in any way. There's no obnoxious sound, smell or other type of negative attention grabber. Billboards get noticed because of their messages, bright bold colors and creative graphics.
Small businesses benefit the most from billboard advertising.
Billboards are becoming more and more popular today. Perhaps it's because they reach more people for cheaper prices than any other type of media. Or perhaps it's because people are spending much more time in their vehicles now than ever before. Since billboard advertising is increasing so much, I think it is very important for all business owners and everyone involved in advertising to know the basics of billboards.
Information about Billboards in Nigeria.
· Outdoor advertising is the oldest and most basic type of advertising.
· More people can view one particular billboard than AIT Television Station. The fact remains that the billboard must be located in a high traffic area.
· Billboards are viewed nearly 24 hours a day, 7 days a week by billions of different people.
· OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read. Most other types of media can not compare to this. And that is the fact.
Important things you should consider before placing your Billboard Ads.
If your product is a premium brand, and you have a specific targeted market; you should consider placing your billboards ads in places like; Lagos, Port-Harcourt and Abuja. A place can be very populated like Oyo state and very few people will be able to afford your product that is because majority of the people there are low income earners. That does not mean that there will not be some people who will be able to afford your product, it only means you must be very tactical about the way you go about your campaign in such places.
Reach· Billboards for instance in Lagos reaches 80% of all Lagos population,
· Television commercials (which ranks #1) reaches 85% of all Lagos population.
Other type of Media
· The average person must see a television commercial at least seven times before they actually remember viewing the commercial. When one thinks about how much this will cost, one would realize that its true that:
· Outdoor Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.
Billboard Facts
1. Repetition is extremely helpful when you are trying to increase your product awareness, or when you simply want to get your message across to millions of people. This task can easily be accomplished with billboard campaigns.
2. Outdoor advertising makes it extremely easy to target, or not to target, a specific market.
3. Billboards are usually the final message we see right before we purchase an item. So why not direct everyone to your product?
Driving Trends·
People are spending more time in their vehicle than they do to read the paper and watch the news! For example, the traffic in Nigeria makes it possible for you to spend about six (6) hours on the road to work and back. For those that live in lagos like mainland and work on the island will understand perfectly what I am writing about.
· OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read.
· How do billboard rates compare to other types of advertising?
· Outdoor advertising has a lower cost per thousand (CPM) than any other type of advertising. Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.
· Billboards have been rated higher than any other type of advertising for their ability to communicate ideas at the lowest possible prices.
· Outdoor advertising has a larger audience than any other type of advertising. Outdoor advertising is the only type of media that has constant exposure. No other type of advertising allows your message to be displayed 24 hours a day, seven days a week.
· Ads on billboards are free to consumers; you do not have to buy a magazine, cable television, or a newspaper to see your advertisement.
Materials placed on billboards space. (Vinyls)
When you pay for a billboard space, you are told the money is for ‘Picture Area only (PAO)’, which means, the money does not include the printing for the material placed on the billboard. Vinyls are the materials pasted on billboards. A majority of the billboards with beautiful and complicated graphics have vinyls on them. These vinyls are printed on a wide format printer. Most vinyls are protected with a special Ultra-Violet coating that allows the vinyls to last for years.
SAV Vinyls- These vinyls have sticky backsides. Since SAV vinyls have sticky backgrounds, they cannot be moved.
Flex Vinyls- are the most common type of vinyl. These vinyls do not have sticky backs like adhesive vinyls, instead they are "hung" on the edges of the boards. Flex vinyls can be easily be moved to several different locations.
Backlit- This material is very similar to flex, except that it is like a mesh. It has the ability to reflect light that are placed at the back of the material. They are the one you usually see reflecting so much light from inside the billboard at night. They are usually a little more expensive than ordinary flex.
Billboard business is all about location, because a billboard with a good location (on an Interstate or major highway) can have more viewers than the super eagles.
Another great benefit of outdoor advertising is that it does not interrupt consumers in any way. There's no obnoxious sound, smell or other type of negative attention grabber. Billboards get noticed because of their messages, bright bold colors and creative graphics.
Small businesses benefit the most from billboard advertising.
Billboards are becoming more and more popular today. Perhaps it's because they reach more people for cheaper prices than any other type of media. Or perhaps it's because people are spending much more time in their vehicles now than ever before. Since billboard advertising is increasing so much, I think it is very important for all business owners and everyone involved in advertising to know the basics of billboards.
Information about Billboards in Nigeria.
· Outdoor advertising is the oldest and most basic type of advertising.
· More people can view one particular billboard than AIT Television Station. The fact remains that the billboard must be located in a high traffic area.
· Billboards are viewed nearly 24 hours a day, 7 days a week by billions of different people.
· OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read. Most other types of media can not compare to this. And that is the fact.
Important things you should consider before placing your Billboard Ads.
If your product is a premium brand, and you have a specific targeted market; you should consider placing your billboards ads in places like; Lagos, Port-Harcourt and Abuja. A place can be very populated like Oyo state and very few people will be able to afford your product that is because majority of the people there are low income earners. That does not mean that there will not be some people who will be able to afford your product, it only means you must be very tactical about the way you go about your campaign in such places.
Reach· Billboards for instance in Lagos reaches 80% of all Lagos population,
· Television commercials (which ranks #1) reaches 85% of all Lagos population.
Other type of Media
· The average person must see a television commercial at least seven times before they actually remember viewing the commercial. When one thinks about how much this will cost, one would realize that its true that:
· Outdoor Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.
Billboard Facts
1. Repetition is extremely helpful when you are trying to increase your product awareness, or when you simply want to get your message across to millions of people. This task can easily be accomplished with billboard campaigns.
2. Outdoor advertising makes it extremely easy to target, or not to target, a specific market.
3. Billboards are usually the final message we see right before we purchase an item. So why not direct everyone to your product?
Driving Trends·
People are spending more time in their vehicle than they do to read the paper and watch the news! For example, the traffic in Nigeria makes it possible for you to spend about six (6) hours on the road to work and back. For those that live in lagos like mainland and work on the island will understand perfectly what I am writing about.
· OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read.
· How do billboard rates compare to other types of advertising?
· Outdoor advertising has a lower cost per thousand (CPM) than any other type of advertising. Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.
· Billboards have been rated higher than any other type of advertising for their ability to communicate ideas at the lowest possible prices.
· Outdoor advertising has a larger audience than any other type of advertising. Outdoor advertising is the only type of media that has constant exposure. No other type of advertising allows your message to be displayed 24 hours a day, seven days a week.
· Ads on billboards are free to consumers; you do not have to buy a magazine, cable television, or a newspaper to see your advertisement.
Materials placed on billboards space. (Vinyls)
When you pay for a billboard space, you are told the money is for ‘Picture Area only (PAO)’, which means, the money does not include the printing for the material placed on the billboard. Vinyls are the materials pasted on billboards. A majority of the billboards with beautiful and complicated graphics have vinyls on them. These vinyls are printed on a wide format printer. Most vinyls are protected with a special Ultra-Violet coating that allows the vinyls to last for years.
SAV Vinyls- These vinyls have sticky backsides. Since SAV vinyls have sticky backgrounds, they cannot be moved.
Flex Vinyls- are the most common type of vinyl. These vinyls do not have sticky backs like adhesive vinyls, instead they are "hung" on the edges of the boards. Flex vinyls can be easily be moved to several different locations.
Backlit- This material is very similar to flex, except that it is like a mesh. It has the ability to reflect light that are placed at the back of the material. They are the one you usually see reflecting so much light from inside the billboard at night. They are usually a little more expensive than ordinary flex.
Cheap and effective ways to advertise your business in (Lagos) Nigeria
I get Lots of calls and mails from people all the time asking for cheap ways they can use to advertise their business in Nigeria, especially Lagos. I just thought about it, that it will be a good idea if I write about it too.
Lagos, Nigeria is said to be one of the fastest growing city in the world, with an average population of 14 million people. It attributes are very similar to Newyork city in USA, and almost anything can see, if you know how to locate your market. There are all kid of people in Lagos, from extremely rich (A class) to extremely poor (F Class), so take your pick of the market.
All kinds of people reside in Lagos from various walks of like, Americans, Asians, Latinos, Africans etc. I am not writing about Lagos, but the enormous potentials which the market presents.
Despite the huge market which Lagos present, most people still don’t know how to advertise their business in Lagos. Lots of people try to only stick focus of their advertising campaign on the internet. As much as that is a very fantastic idea for a white collar person, most Nigerian don’t trust the internet as a good source for information, so you might need to go the extra mile. While the Web allows you put information about your company and products where it can be found by millions of people, it's not the answer to every marketing problem, especially Nigeria.
Potential customers aren't going to find your web site unless you tell them about it and give them a reason to want to visit the page. In other words, you have to market the Web site or your product.
So what can you do to market your business at low cost in Nigeria? Here are some proven methods to help get your business off the ground without spending a fortune.
1) Make a good Business Card: Your business card is the first window people are going to get to peep into your business. If you don't have a business card and business stationery, have them made up -- immediately. Your business card, letterhead and envelope tell prospective customers you are a professional who takes your business seriously. A very good business card can also do an extra MAGIC for your business. If you give some one a business card that is not attractive, there is a high tendency; they will keep it for long. Most people remember business card or business stationeries that make a statement. A good business card will contain your company logo, your contact details and what you do.
If you don’t have a good business card, call an expert to design and print one for you today or give us to call the discuss how to get a very good one. Our direct line is 234-8032209001
2) Get your business card into as many hands as possible. Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.
3) Talk to all the vendors from whom you buy products or services. Give them your business card, and ask if they can use your products or service, or if they know anyone who can. If they have newsgroups where business cards are displayed (printers often do, and so do some supermarkets, hairdressers, etc.), ask if yours can be added to the board.
4) Attend meetings of professional groups, computer user groups and groups such as the Chamber of Commerce, Rotary Club, or civic associations. Have business cards in a pocket where they are easily reachable. Every time you start to say "My name is," reach in your pocket for a business card. By the time you get to "I run a..." (type of business), your business card should be deposited in the hand of the person with whom you are speaking. Don't forget to ask what the people you speak with do, and to really listen to them. They'll be flattered by your interest, and better remember you because of it.
5) Become actively involved in 3 or 4 of these groups. That will give you more opportunity to meet possible prospects. But remember: opportunists are quickly spotted for what they are, and get little business. While you won't want to become involved in activities that require a lot of your time in very many organizations, you can -- and should -- make real contributions to all of them by offering useful ideas and help with small parts of one-time projects;
6) Look for something unusual about what you do, and publicize it. Send out press releases to local newspapers, radio stations, cable TV stations, or magazines whose audiences are likely to be interested in buying what you sell. To increase your chance of having the material published, send along a photo (but not to radio stations) with your press release. Editors of printed publications are often in need of "art" (drawings or photos) to fill space and break up the gray look of a page of text. You can contact us if you need help in placing advert in any of the media in Nigeria. Read our article on placing advert in the newspaper.
7) Write an article that demonstrates your expertise in your field. Send it to non-competing newspapers, magazines, and Web sites such as the Business Know-How Web site. Be sure that your name, business name, reference to your product or service and phone number are included at the end of the article. If the editor can use the article, you get your name in print, and possibly get your contact information printed for free, too.
Here are some tips on cheap and effective ways to advertise your business. More are going to be coming your way very soon, you can check this site again very soon for update and the conclusion of this article.
I get Lots of calls and mails from people all the time asking for cheap ways they can use to advertise their business in Nigeria, especially Lagos. I just thought about it, that it will be a good idea if I write about it too.
Lagos, Nigeria is said to be one of the fastest growing city in the world, with an average population of 14 million people. It attributes are very similar to Newyork city in USA, and almost anything can see, if you know how to locate your market. There are all kid of people in Lagos, from extremely rich (A class) to extremely poor (F Class), so take your pick of the market.
All kinds of people reside in Lagos from various walks of like, Americans, Asians, Latinos, Africans etc. I am not writing about Lagos, but the enormous potentials which the market presents.
Despite the huge market which Lagos present, most people still don’t know how to advertise their business in Lagos. Lots of people try to only stick focus of their advertising campaign on the internet. As much as that is a very fantastic idea for a white collar person, most Nigerian don’t trust the internet as a good source for information, so you might need to go the extra mile. While the Web allows you put information about your company and products where it can be found by millions of people, it's not the answer to every marketing problem, especially Nigeria.
Potential customers aren't going to find your web site unless you tell them about it and give them a reason to want to visit the page. In other words, you have to market the Web site or your product.
So what can you do to market your business at low cost in Nigeria? Here are some proven methods to help get your business off the ground without spending a fortune.
1) Make a good Business Card: Your business card is the first window people are going to get to peep into your business. If you don't have a business card and business stationery, have them made up -- immediately. Your business card, letterhead and envelope tell prospective customers you are a professional who takes your business seriously. A very good business card can also do an extra MAGIC for your business. If you give some one a business card that is not attractive, there is a high tendency; they will keep it for long. Most people remember business card or business stationeries that make a statement. A good business card will contain your company logo, your contact details and what you do.
If you don’t have a good business card, call an expert to design and print one for you today or give us to call the discuss how to get a very good one. Our direct line is 234-8032209001
2) Get your business card into as many hands as possible. Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.
3) Talk to all the vendors from whom you buy products or services. Give them your business card, and ask if they can use your products or service, or if they know anyone who can. If they have newsgroups where business cards are displayed (printers often do, and so do some supermarkets, hairdressers, etc.), ask if yours can be added to the board.
4) Attend meetings of professional groups, computer user groups and groups such as the Chamber of Commerce, Rotary Club, or civic associations. Have business cards in a pocket where they are easily reachable. Every time you start to say "My name is," reach in your pocket for a business card. By the time you get to "I run a..." (type of business), your business card should be deposited in the hand of the person with whom you are speaking. Don't forget to ask what the people you speak with do, and to really listen to them. They'll be flattered by your interest, and better remember you because of it.
5) Become actively involved in 3 or 4 of these groups. That will give you more opportunity to meet possible prospects. But remember: opportunists are quickly spotted for what they are, and get little business. While you won't want to become involved in activities that require a lot of your time in very many organizations, you can -- and should -- make real contributions to all of them by offering useful ideas and help with small parts of one-time projects;
6) Look for something unusual about what you do, and publicize it. Send out press releases to local newspapers, radio stations, cable TV stations, or magazines whose audiences are likely to be interested in buying what you sell. To increase your chance of having the material published, send along a photo (but not to radio stations) with your press release. Editors of printed publications are often in need of "art" (drawings or photos) to fill space and break up the gray look of a page of text. You can contact us if you need help in placing advert in any of the media in Nigeria. Read our article on placing advert in the newspaper.
7) Write an article that demonstrates your expertise in your field. Send it to non-competing newspapers, magazines, and Web sites such as the Business Know-How Web site. Be sure that your name, business name, reference to your product or service and phone number are included at the end of the article. If the editor can use the article, you get your name in print, and possibly get your contact information printed for free, too.
Here are some tips on cheap and effective ways to advertise your business. More are going to be coming your way very soon, you can check this site again very soon for update and the conclusion of this article.
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