Guide to Advertising on Billboards
From neighborhoods to interstate highways, billboards have you covered
By Jenni Simcoe, Freelance writer/publicist
One of the most effective ways to strengthen your company's brand recognition is billboard advertising. It doesn't come cheap, so before you put your company name in lights above the interstate, make sure it's right for you. If placed in the right location, billboards can:
Increase traffic to your business.
Familiarize customers with your brand/product/service.
Attract new customers who make an impulse buying decision.
Create a buzz for a new product or service
